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This domain states the following, "Is owned and operated by Laura and Bob." We observed that the web page said " Bob Davis is a factory trained Master Mechanic and takes pride in doing the job right the first time." It also stated " The next time you have something wrong with your motorcycle, trust Davis Moto Works to make it ride! Is a full service motorcycle repair shop and retail store located in Santa Cruz California. We have over 30 years experience in American and Japanese motorcycles, Bob Davis, the owner is also a factory trained Harley Davidson master mechanic." The header had motorcycle repair Santa Cruz as the highest ranking keyword. It was followed by Santa Cruz motorcycle repair, motorcycle service Santa Cruz, and Harley Davidson repair which isn't as ranked as highly as motorcycle repair Santa Cruz. The next words the site uses is Harley Davidson service. Harley Davidson mechanic was also included and could not be seen by search engines.